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Touch is critical to any brand experience - Paper matters

 

 

Touch is one of the 5 human senses that define how we perceive the world around us. Touch can make a stronger impact than sight or sound alone. Touch is an important part of the communication process. The science of touch is called haptics. Every single touch influences somehow human emotion and decision making.

 

Therefore touch is critical to any brand experience and brands need to master the "science of touch" if they want to maximize customer engagement along the customer journey, by leveraging e.g. haptics to create meaningful marketing pieces that forge meaningful connections between the brand and its customers.

 

Even the simple act of touching objects, like direct mail, can trigger the so called endowment effect, subconsciously increasing the perceived value of the brand and its products in the eyes of customers.

  • → One touch, no matter how fleeting, can significantly influence our judgment of something completely unrelated.
  • → Not all memories are created equal.
  • Touch has the power to shift the brain into a deeper level of engagement.

A recent study discovered that paper quality makes a difference as participants were more likely to recall information printed on heavy, high-quality paper than on low-quality paper.

First impressions are everything, and touch can help ensure that impression is a good one.

 

Make sure that your bespoke "handwritten" direct mail campaign leverages the power of the touch by selecting the corresponding paper quality.

 

 

For projects with 1.000+ letters we can organize the printing or purchasing of your stationery locally in order to reduce the carbon footprint of the project. In this case you simply send us your designs and we will take care of the rest locally.

 

Paper Weights Recommendations

Paper types: Recommendation:
Classic stationery [writing paper]: min. 110 GSM (g/m²)
Letter cards, Compliment cards  
  • →   single sided cards
min. 250 GSM (g/m²)
  •  folded cards
min. 200 GSM (g/m²)
Envelopes: min. 100 GSM (g/m²)
Postcards* : min. 280 GSM (g/m²)

 

* in the case of postcards we recommend to use postcards to with a gloss laminated front.

 

Please find here an incomplete list of paper qualities we have so far successfully worked with:

  • ★ Heaven42 soft matt 300 and 400 GSM g/m² 
  • ★ Chromokarton Rückseite ungestrichen & matt 235 g/m²
  • ★ FocusCard Diplomatenkarton matt 246 g/m²
  • ★ Bilderdruck matt paper surface 250 g/m²
  • ★ Briefbogen A4 white Offset 120 g/m²
  • ★ Soporset Pre-Print BB 250 g/m²
  • ★ Soporset Premium Offset matt paper surface 350 g/m²
  • ★ Design Offset white 300 g/m²
  • ★ Extra matt paper surface 250 g/m²
  • ★ Pre Print white 170 g/m²
  • ★ Lessebo white 1.3 240 g/m²
  • ★ Elfenbeinkarton matt paper surface 246 g/m²
  • ★ handmade paper, acidfree and alkaline buffered 115 g/m²