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“A letter always seemed to me like immortality because it is the mind alone without corporeal friend.”

― Emily Dickinson

 

 

About the company

 

Pensaki combines a powerful tool from the analog world and connects it with the digital space, multiplying its use and power, on the basis of truly disruptive service. Pensaki means “pen nib” in Japanese, the part of a fountain pen that comes into contact with the writing surface in order to deposit ink. The pen nib represents a very traditional “offline” interface. This interface is the point where human thoughts are materializing on a piece of paper.

Pensaki® has transformed this offline API into the online word, on the basis of its “Pesanki® real world API", combining the best of the two worlds. Japan is known for its rich cultural heritage with many ancient arts and traditions, as well as for its passion for technology and total quality. From the Walkman to the robots, Japanese technology has become synonymous with innovation. Pensaki stands for an interwoven combination of a strong sense for tradition and quality with a passion for advanced technologies.

Pensaki® provides a cloud based state-of-the-art technology platform for users who appreciate the effectiveness and power of handwritten notes for very specific occasions. Pensaki connects the online world with a unique bespoke offline experience. Especially in our hyper connected world, where efficiency and velocity are predominant characteristics of our daily communication via Email, SMS, WhatsApp, iMessage, Snapchat etc. the Pensaki® technology platform is able to provide a solution for messages that need to stand out and where effectiveness is more important than pure speed. Expressing gratitude by sending a handwritten note to someone you care about might seem to be somehow an anachronistic custom, especially considering the digitalization of all our communication nowadays.

But recent research in the field of psychology has shown that the sensory and especially tactile experiences matter a lot more than we might have assumed. Handwritten messages ring an emotional chord, today more than ever before, thanks to all those daily Emails, posts, tweets etc. As a result handwritten messages let its sender literally standout from all the messages the receiver is presented. Obviously the content of the written message needs to be relevant, but choosing an authentic handwritten document as a messenger results in an overall boost in response rates and and increased customer loyalty. Thanks to Pensaki® creating and sending authentic handwritten documents has become as easy and scalable as sending an Email, but without compromising quality and authenticity. 

 

 

About the founder

Antonio Brissa is the founder and CEO of Pensaki. As an expert in building customer centric companies and jump-starting the growth process of start-ups, Antonio founded Pensaki in 2014 by combining a state-of-the-art cloud service with robotics. Boasting more than 14 years of experience in co-founding and launching successful enterprise cloud businesses, Antonio has fostered his identity as a digital entrepreneur.

Until March of 2014, Antonio served as SVP within the Cloud business unit of SAP and member of SAP’s global senior leadership team. He joined SAP at the end of 2011 as a result of the acquisition of Crossgate AG, where he served as EVP EMEA and member of its executive board. Since 2003 he demonstrated his passion for performance and substantially contributed to both the national and international success story of Crossgate. Before joining Crossgate in 2003 he co-founded DropBox24 (sold in 2002) and worked for an investment bank in Frankfurt. Antonio graduated from the renowned HHL Leipzig Graduate School of Management.

 

 

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