Communication technology has come a long way. It is now easier, cheaper and more efficient to communicate than ever. But in the quest for efficiency, we may be losing something important. As fast digital communication has become the standard, the volume of communication has increased - A LOT. According to IBM, 90% of the world's data has been created in the past two years alone.
With the sheer volume of data making people a little bit desensitised to digital communication, businesses who want to stand out, need to do something different. So how exactly do you stand out in a world of digital noise? The answer may be as simple as putting pen to page. It may come as a surprise, but something as simple as a handwritten note can have a powerful impact. In the quest for efficiency in all areas of a business, we have lost an element of the personal touch.
By making things easier to do, we have also reduced their perceived value.
Adding a [first name] tag to an e-mail newsletter simply isn't going to surprise or delight your customers. Handwritten notes are personal, tangible and unexpected. They engage emotions and stand out from the crowd.
After all, when's the last time you received any handwritten note in the mail?
Taking the time to show your customers you care demonstrates you value the relationship enough to go the extra mile. Regardless of whether the note is self written, out-sourced to someone else or written by robots, the impact of a handwritten note is clear. The additional investment of time and energy may not be the most efficient, but it shows your customers you are willing to put in a little extra effort. And in an increasingly impersonal digital world, a little effort can go a long way.